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New Interview on FourthWall Media's New PayPal-Powered Interactive TV Commerce Solution

Submitted by tracyswedlow on September 29, 2010 - 10:59pm
in

[itvt] has just published an INTERVIEW with Ellen Dudar, chief product officer of FourthWall Media, in which she discusses the company's new PayPal-powered tcommerce solution. According to the company, the solution--dubbed the TV Buy Button--will enable cable operators to deploy applications on their EBIF platforms that allow viewers to access their PayPal digital wallets for tcommerce payment.

Please note that, because the [itvt] editorial team is busy working on TVOT NYC Intensive, we are not publishing daily news today.

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