Content protection and video optimization specialist, Widevine, said Tuesday that electronics retailer, Best Buy, has tapped it to be a "preferred" provider of adaptive streaming, virtual DVD-like controls and digital rights management (DRM) for its Insignia-branded connected-TV devices, which include television sets, Blu-ray players and media players. According to the company, its video optimization and DRM technologies will enable content owners and service providers to deliver content directly to Insignia devices in an over-the-top or TV Everywhere environment. "The amount of content being delivered over-the-top directly to connected consumer devices is increasing every day," Widevine CEO, Brian Baker, said in a prepared statement. "Content owners and service providers will want to offer their content on devices that they know will provide their viewers the highest level of video quality. By including our technology on their Insignia devices, Best Buy is giving video providers the assurance that viewers will have an exceptional viewing experience."
Best Buy Insignia devices that incorporate Widevine's software platform are slated to start shipping later this quarter. The new deal builds on an existing partnership, under which Best Buy's Sonic Solutions-powered broadband video service, CinemaNow, uses Widevine technology to deliver video to connected devices from Insignia and other brands.
