Los Angeles-based interactive video company, ConciseClick, said Tuesday that fashion wholesale and retail company, Nine West, has implemented its flagship "rollover-and-click" technology to showcase and drive sales of its new fall line of footwear on its Web site. (Note: for more on ConciseClick, including an interactive video commerce service it developed for toymaker Mattel, see the interview with its CEO, Nick Alt, that was published on itvt.com, November 5th.)
ConciseClick's technology provides viewers of video on Nine West's site with descriptions and pricing information for hotspotted products within that video, as well as the ability to drop those products into an ecommerce shopping cart. "We were excited to work with ConciseClick to add a new dimension to our fall fashion trend video," Robyn DeWolf, Nine West's VP of marketing, said in a prepared statement. "The integration of clickable video allows Nine West shoppers to fully interact with the brand, giving them instant access to the latest must-haves in an entertaining and shoppable format." Added ConciseClick CEO, Nick Alt: "We work with a number of America's largest brands, and Nine West stands out amongst them as a company dedicated to building customer engagement through clickable video. By enhancing its online presence with ConciseClick, Nine West is sure to stand out as a leader in fall fashion because of it." (Note: To view more interactive videos, visit [itvt]'s new Click TV channel, which showcases interactive video from around the Web.)
The second annual TVOT NYC Intensive took place on Monday, December 5th at 730 Third Avenue in Midtown Manhattan. We would like to thank everybody who participated and attended for making the event a success!
