Accedo Broadband--a Stockholm-based provider of interactive TV applications and content for IPTV and broadband-connected consumer electronics devices (note: the company, which was founded by telecom and media entrepreneurs, Michael Lantz and Fredrik Andersson, offers a range of applications, but is best known for its games)--said Monday that it is establishing a new unit dedicated to "innovation around the usage of iPads and other table devices in a TV context." (Note: for a round-up of recent iPad-related news from major US pay-TV operators, see the article on Verizon's new iPad app that was published on itvt.com, August 19th.)
According to Accedo, the Tablet Innovation Studio, as the new unit will be called, will be located at the company's main research-and-development office in Stockholm, and will work "with a range of new, innovative applications, together with partners and customers." The company plans to showcase new iPad apps in its booth (703-704) at the IBC in Amsterdam next month. "TV usage as we know it will evolve rapidly over the coming 10 years," Accedo CEO, Lantz, said in a prepared statement. "We believe that some consumers will use their iPad or any other tablet device to interface with TV content and applications, either in the living room, when moving around the house, or elsewhere. We're excited about the opportunities presented by tablet devices. We expect these devices to have a significant impact on consumer TV consumption behavior, due to their nature as both a media consumption platform, as well as an attractive interaction interface, capable of connecting to TV devices."
