Winners of the Interactive Media Emmy Awards Announced

The Academy of Television Arts & Sciences Interactive Media Peer Group (IMPG) has announced the winners of the 2010 Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media.

The winner of the Emmy Award for Outstanding Creative Achievement in Interactive Media: Fiction was Star Wars Uncut (StarWarsUncut.com: Casey Pugh, Annelise Pruitt, Jamie Wilkinson, Chad Pugh), beating out Dexter Interactive (Showtime.com: Showtime Networks, John Goldwyn Productions, The Colleton Company, Clyde Phillips Productions) and Glee Hyperpromo and Superfan (Fox.com: Coincident TV, Fox Broadcasting).

The winner of the Emmy Award for Outstanding Creative Achievement in Interactive Media: Nonfiction was--for the second year running--The Jimmy Fallon Digital Experience (LateNightWithJimmyFallon.com: NBC.com, Jimmy Fallon, Gavin Purcell, Sara Schaefer, Robert Angelo), beating out The Biggest Loser Digital Experience (NBC.com) and Top Chef: Las Vegas (Bravo.com: Bravo Digital).

Last month, immediately following the announcement of the nominees for the 2010 Interactive Media Emmy Awards, [itvt] interviewed Geoff Katz, co-governor of the IMPG and Suzanne Stefanac, whPG Awards Working Group. Among other things, Katz and Stefanac discussed the voting o leads the IMprocess for the Interactive Media Emmys, the IMPG's efforts to reach out to the interactive media community, what distinguished this year's nominees, and emerging trends they observed this year. The interview can be accessed here.