[itvt] has just published an INTERVIEW with Matt Apfel, VP of content, East Coast, at Coincident TV. Coincident--which earlier this year launched its "hypervideo" software suite, which it says combines online video, social media, Web links and commerce into a single immersive experience (see the article published on itvt.com, April 13th)--recently received an Interactive Media Emmy nomination for the "Glee Superfan Experience," an interactive video player it created for Fox's primetime musical series, "Glee." According to the company, the player "allows fans to watch full-length episodes online at fox.com/glee while simultaneously navigating the Web, accessing their favorite 'Glee' social media sites, purchasing 'Glee'-related merchandise and watching bonus material--all without ever exiting the 'Glee Superfan' experience." Coincident has also been tapped by Fox to create an interactive video player for the reality show, "So You Think You Can Dance" (see the article published on itvt.com, July 12th).
The interview sees Apfel discussing Coincident's hypervideo technology, the company's work with Fox, and much more.
(Note: The [itvt] editorial team is on the road and will be publishing on a reduced schedule for the next 10 days or so. We apologize in advance for any inconvenience to our readers.)
