SeaChange International's On Demand Group Launches Subscription VOD Service for du

On Demand Group (ODG), the London-based VOD content-aggregation-and-management subsidiary of SeaChange International, said Monday that it has teamed with United Arab Emirates integrated telecom service provider, du, to launch a fully managed subscription VOD service. The new SVOD offering, dubbed "Unlimited Video on Demand," joins a transactional VOD service that du launched last December.

Unlimited Video on Demand will feature a wide range of TV series, comedies, dramas, documentaries, children's programming, classic movies and music videos that have been aggregated by ODG, the company says. It will be priced at AED75 per month (note: it is being offered free of charge for an introductory period) and will feature standard VOD "trick-play" controls. According to ODG, new content--in both SD and HD--will be added to the service on a weekly basis, and an "exciting program of new suppliers and content" will be launched on the service throughout the second half of the year. "The new subscription video-on-demand service, which we launched in collaboration with On Demand Group, will play a pivotal role in our aggressive service expansion and will allow us to quickly capture the leading edge in time-shifted subscriber options with the absolute best content," du's chief commercial officer, Farid Faraidooni, said in a prepared statement.