Total Immersion Launches Augmented Reality Adobe Flash Module

Augmented reality specialist, Total Immersion, last week announced the launch of D'Fusion for Adobe Flash Player. According to the company, the new product is a solution to the increasing demand from online marketing professionals and advertisers for "easily accessible augmented reality experiences for a wide audience of consumers."

Unlike previous Web-enabled AR solutions, Total Immersion claims, D'Fusion for Adobe Flash Player avoids the need for a specific AR plug-in download, as it is actually built into the latest version of the Flash plug-in itself. Adobe Flash Player already reaches 99% of Internet-enabled desktops, the company says, making AR experiences ready for use on a much larger scale than before.

According to Total Immersion, D'Fusion for Adobe Flash Player allows development of applications with Adobe Flash ActionScript language, using Marker-less Tracking Lite (MLT) technology. This process, the company says, uses existing 2D and 3D materials to directly recognize images printed on a product or its packaging. The company is touting this as a significant advantage for advertisers, as it does not require them to place additional AR-specific markers on their materials in order to trigger an AR experience. Total Immersion also says that it has developed an "innovative" security mechanism within the new module in order to prevent misuse of media by third parties. "D'Fusion for Adobe Flash Player represents a major step forward in the augmented reality industry," Total Immersion CEO, Bruno Uzzan, said in a prepared statement. "To date, Total Immersion is the only software editor proposing an advanced and secured business solution on Adobe Flash. We are proud to announce that significant projects are already in development and will be live in the next coming weeks." A demo of D'Fusion for Adobe Flash Player can be accessed here.