Citing Higher Viewer Engagement on Android, MobiTV Announces Expansion to More Android Devices
--Company Says Android Users Watch 23% More Minutes per User than Users on Other Mobile OS's
Mobile TV specialist, MobiTV, which recently announced that the iPhone version of its live TV and VOD service has surpassed a million downloads since its launch in April (note: the company claims to have around 10 million subscribers), said Tuesday that it is expanding its service to more Android-based smartphones. The service is currently available on the Android-based Sprint EVO and HTC Hero devices, as well as on the AT&T Motorola Backflip: MobiTV says that its Android expansion will begin July 21st with the T-Mobile Samsung Vibrant.
According to MobiTV, since the introduction of its service to the Android platform via the NBA League Pass Mobile app, it has seen increased engagement with its offerings on Android as the operating system continues to grow (note: according to research from Gartner, Android had a 9.6% share of the smartphone market in the first quarter of this year, compared to a 1.6% share a year earlier). The company says that MobiTV viewers on the Android platform watch 23% more minutes per active viewer versus all other mobile operating systems. "As the Android platform continues to grow in popularity and availability, MobiTV believes it will play a strong role in the adoption of mobile media," MobiTV CEO, Charlie Nooney, said in a prepared statement. "With more Android devices being rolled out in the coming months, MobiTV has identified the platform as a strategic element in our goal to deliver live and on-demand programming to the widest possible consumer base."