AT&T U-verse TV's "My Multiview" App Lets Viewers Create Personalized Multiscreen Mosaics

AT&T on Tuesday unveiled My Multiview, a new interactive TV app for its Microsoft Mediaroom-powered U-verse TV IPTV platform that allows viewers to select the channels for their own Multiview (multiscreen mosaic) display (note: U-verse TV launched Sports, Kids and News Multiview apps in the fall of 2009, and this year has offered special Multiview apps for a number of major sporting events).

According to the company, the app lets viewers select up to 55 channels as favorites, watch up to four of their favorite channels on the TV screen at one time, and control which channel appears as the main picture with audio. "Instead of browsing through the program guide or surfing one channel at a time, you can tune to My Multiview to scroll through the picture-in-picture screens to see all your selected favorite channels," AT&T states in its press materials. "For the first time ever, you can customize your Multiview so you can choose and control which of your favorite channels you watch on your TV screen at one time," Jeff Weber VP of video services for AT&T's Mobility and Consumer Markets arm, said in a prepared statement. "AT&T U-verse and My Multiview are changing how you watch TV. The channel combinations for My Multiview are virtually endless, and we're proud to offer our U-verse customers even more personalization with this exclusive app."

AT&T says that My Multiview is customizable for each U-verse receiver in the home, allowing each family member to create and save their own Multiview based on their personal preferences. Viewers access the app by selecting "menu" on their remote while watching live TV, and then scrolling down to select "My Multiview." Viewers can easily create their favorite channels list by selecting "info" while they are in the app, and choosing the "add" option next to the channels they want to appear in their Multiview, AT&T says. According to the company, the app is being rolled out on a market-by-market basis to all U-verse TV customers and will be offered at no extra charge.

A video demo of My Multiview is embedded above.