Web-based on-demand music listening service, MOG, said Tuesday that it has secured its first consumer electronics partnership--with OTT specialist, Roku (note: last week, Roku--which also offers Pandora's linear streaming music service--announced a deal with Clearleap to bring cable operators' VOD services to its set-tops, and also announced the launch of five new channels on its platform--see the articles published on itvt.com, June 25th and 27th). According to the company, starting later this summer, Roku customers will be able to use their Roku Player set-top boxes to access what MOG bills as its "unlimited artist-based radio and on-demand music catalog" for a $4.99-per-month subscription (note: MOG claims that the service features over 7.5 million songs, "with no restrictions on what [users] can hear or when they can hear it").
Roku customers will also have the option of paying $9.99 per month to access MOG on their PC and on forthcoming iPhone and Android smartphone apps, in addition to their Roku Player device, MOG says. "Our goal, when we started MOG, was to deliver MOG everywhere people want to consume music," MOG founder and CEO, David Hyman, said in a prepared statement. "We started by bringing MOG to the PC in December, and then we introduced our mobile app. Now, via our partnership with Roku, the market leader in Internet streaming media players, we're bringing the best digital music experience to people's living rooms. It's your music service and we want it to be wherever you want it. We knew from the beginning that the PC was going to be just one of many access points to our service, so we built MOG from the ground up to easily integrate with any platform. We are focused on delivering our service to the places where people want to consume music and we can work with any platform."
