TransGaming to Integrate its Games Platform with Metrological's Hybrid Interactive TV Platform

Toronto-based multiplatform games company, TransGaming, and Rotterdam-based hybrid TV specialist, Metrological, said Wednesday that they have formed a partnership that will see them deploying TransGaming's GameTreeTV games platform to cable operators and managed service operators via Metrological's Mediaconnect TV platform. According to the companies--which say that they are currently working to integrate their respective platforms--their partnership means that Metrological's customers will be able to offer video games to their subscribers as part of a fully integrated digital entertainment solution.

TransGaming bills the GameTreeTV games platform as providing a "unique and compelling interactive entertainment video games experience to consumers from the comfort of their living rooms." According to the company, the platform will provide consumers with a rich catalog of games through an easy-to-navigate on-demand service model, and will allow them to browse, download and play games from leading content creators via purchase-, rental- or subscription-based business models. Metrological's Mediaconnect TV, meanwhile, is a hybrid consumer entertainment platform based on Intel CE media processing technology and powered by Metrological's Metroconnect operating system. According to the company, it will provide consumers with a wide range of high-value applications and services.

TransGaming and Metrological say that the GameTreeTV games platform will be integrated into Metrological's master catalog of services, thereby offering TV viewers a broad set of on-demand games. "Metrological has developed a comprehensive and highly interactive turn-key digital home entertainment solution that advances the consumption of interactive services and applications for consumers," TransGaming president and CEO, Vikas Gupta, said in a prepared statement. "Mediaconnect TV is transforming the living room experience and we are thrilled to announce Metrological as a strategic deployment partner for GameTreeTV. Video games are the primary source of leisure entertainment around the world and this partnership will make high-quality video games available to millions of subscribers over the next few years." Added Metrological co-founder and CTO, Albert Dahan: "Metrological has created the leading software platform that combines all of the features of interactive television into a single convenient and easy-to-use solution. The addition of GameTreeTV will provide Mediaconnect TV users with the best gaming experience that interactive television currently has to offer."

According to Metrological, Mediaconnect TV--which is slated to begin commercial deployment with customers in Europe and North America in the fall--will allow viewers to access an extensive range of next-generation interactive TV applications while simultaneously watching regular TV programming. The company touts the platform as "combin[ing] cable, satellite and terrestrial broadcast with IPTV and Internet TV services through a connected interactive media device to ensure consumers have the highest quality experience available."