Westfield London Publishes Interactive Video of "Greatest Fashion Show on Earth"

London shopping mall, Westfield London, has published an interactive video of its recent fashion show, "The Greatest Fashion Show on Earth," which took place March 18th. The video--which can be viewed here--uses hotspotting technology to enable viewers to click on any of the items of clothing worn by the show's models, in order to access more information about it.

When a viewer clicks on an item, the video pauses and a "landing page"--which is unique to each item--appears next to the video and provides such information as how much the item costs, who designed it, and which store it can be purchased in at Westfield London. The "landing page" also provides a product image or a store logo, and a link to the store's page on the Westfield London Web site.