Delivery Agent Acquires Interactive TV Company, The Band
--Will Conduct Multiplatform Tcommerce Trials with A&E Television Networks
Delivery Agent, a company that specializes in developing what it calls "shopping-enabled" entertainment (i.e. ecommerce marketplaces) for entertainment/media companies (note: it claims to have developed such services for over 200 major entertainment properties, including broadcast networks ABC, NBC, CBS and Fox, as well as Discovery Communications, HBO, Showtime, A&E Television Networks, MTV Networks, Univision, Martha Stewart Living Omnimedia, The Weinstein Company, the Boston Celtics, and the Chicago Bulls), has announced that it has acquired The Band, an interactive media agency which, according to Delivery Agent, has a proven track record of developing and deploying advanced media campaigns across the full spectrum of TV platforms, including cable, satellite and telco.
According to Delivery Agent, the acquisition will enable it to scale its clients' commerce and marketing campaigns across the Internet, mobile and television. In addition, the company says, the acquisition will allow it to extend its interactive media services to advertisers and agencies, and build upon The Band's success in campaign deployment and ad-sales representation for Fortune 500 companies. "When we started Delivery Agent, our vision was to shop-enable entertainment through one-click transactions," Delivery Agent CEO, Mike Fitzsimmons, said in a prepared statement. "We've waited patiently for the market to catch up with that vision. We have never been more confident that consumers, programmers, advertisers and operators are ready and that we'll begin to see incredible growth around advanced interactive media deployments and television commerce. This acquisition puts us at the epicenter of that growth."
Delivery Agent says that a new advanced interactive media division based on The Band will roll out its services to existing media clients, combining the capabilities of the Delivery Agent Advanced Media Platform (DA-AMP) and what the company bills as its "exclusive" repository of entertainment metadata that maps products to entertainment content at the show, episode and character level. Clients will be able to deploy tcommerce campaigns that allow their audiences to transact and make impulse purchases tied directly to the content they are viewing, the company says. Delivery Agent says that it will shortly begin tcommerce trials with A&E Television Networks. "Delivery Agent has been a trusted partner of ours for many years," Mark Garner, SVP of distribution business development and affiliate marketing at AETN, said in a prepared statement. "We look forward to expanding our commerce footprint together through multiplatform tcommerce trials. These trials are very important to us as they allow us to provide an additional layer of value to our viewers and distribution partners." Added David Rudnick, co-founder and principal of The Band: "Delivery Agent holds a unique position in the advanced media ecosystem. They've spent years building a truly world-class commerce infrastructure and client roster, and they are the only company that has developed and owns extensive metadata tied to the products that appear in top TV programming. Combining Delivery Agent's platform and relationships with The Band's advanced media capabilities puts us in a leadership position in transactional television."
In addition to deploying campaigns for existing entertainment clients, Delivery Agent says, the acquisition of The Band will allow it to offer such services as creative development, certification, cross-platform deployment and sales representation to advertisers and operators. "While the industry has been eager to deploy revenue-generating advanced media campaigns, the process of developing and implementing those campaigns has been fragmented," The Band co-founder and principal, Pat Ivers, said in a prepared statement. "Delivery Agent is now in a position, with The Band's infrastructure and expertise, to simplify the process and expedite transactional television campaigns for all stakeholders."