Canoe Ventures Names Gerard Broussard VP of Research and Analytics

Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), announced last week that it has appointed Gerard Broussard to the newly created position of VP of research and analytics. He will report to Canoe's COO, Kathy Timko, and will be charged with charting the course for the company's research, data and analytics functions tied to digital TV marketing solutions. Among other things, Canoe says, he will manage advanced advertising campaign reporting and analytics for the company's partners and customers, as well as campaign optimization tools and research studies designed to support Canoe products and data stewardship tools. "Gerard's combination of industry expertise and reputation as a thought leader in the research community will be a great fit for Canoe," Canoe's Timko said in a prepared statement.

Broussard was most recently managing partner at WPP's MediaLab where he developed and conducted proprietary research designed to identify sales conversion "sticking points" for the company's major accounts. His resume also includes a stint as senior partner and director of media analytics at WPP's mOne/MindShare, in which role he led a department that developed strategic research for planning and buying direct response and digital media; as a partner and associate director of media research at Ogilvy & Mather; as director of market analysis at CBS; and as VP of research at Vitt Media International. From 2005 to 2006, he served as co-chair of the Advertising Research Foundation's Online Media Council.

Canoe Ventures also announced last week the formation of an advisory board, chaired by Jim Garrity, founder and CEO of marketing consultancy, Bellwether Digital Bridge, and including such luminaries as Jinni Media CEO, Mike Pohl, and GE chief marketing officer, Beth Comstock (see the article published on itvt.com, April 13th).

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