TubeMogul Launches Destinations, Enabling Free "From-Anywhere-to-Anywhere" Video Distribution

TubeMogul, an Emeryville, Calif.-based provider of distribution and analytics services for broadband video, last week announced the launch of its "Destinations" video publishing suite, which it says allows "from-anywhere-to-anywhere" video distribution--for free.

According to the company, Destinations allows media companies and content creators to easily create and automate customized video distribution venues: TubeMogul will ingest video files, the company says, automatically transcode those files to fit any site's technical specifications, and then distribute the results within seconds. Transcoding settings for iTunes is built into the product, according to the company, and other outlets are easy to set up. This, TubeMogul claims, opens up "thousands of possibilities" for publishers, allowing automated distribution to niche video sites, custom FTP sites, content delivery networks (e.g. Edgecast), cable outlets (e.g. Comcast On Demand) and other destinations. TubeMogul also says that it has created the ability for video publishers to create custom feeds for iTunes and other MRSS feed readers.

TubeMogul is billing Destinations as "the most customizable video publishing suite available, automating what was once a confusing maze of different file types, aspect ratios and data fields, and democratizing expensive publishing solutions to free up resources best spent on content development." For example, the company says, publishers no longer have to purchase expensive video transcoding software, a process which the company says it automates for free. TubeMogul says that, while the new offering is free for video publishers hosting their own files, it will also offer a fee-based service if a publisher wants TubeMogul to host their files.

According to TubeMogul, children's television producers, Syd and Marty Krofft, beta-tested Destinations for episodes of their TV shows. "Transitioning from television clips to detailed file requirements initially looked daunting, but TubeMogul made it effortless," the pair said in a prepared statement, included with TubeMogul's press materials for Destinations. Added TubeMogul co-founder and CEO, Brett Wilson: "Publishers were clamoring for this, and we're happy to bring it all under one roof. This moves super-syndication to hyper-syndication."

In other TubeMogul news: The company announced earlier this month that its new PlayTime video ad platform has signed up 25 major ad campaigns and opened a New York sales office. According to TubeMobul, PlayTime features videos as standalone content within social media, such as Facebook games and apps, and on comScore 250 publisher sites. Using its patent-pending Mass Audience Segmentation Technology (MAST), the company says, PlayTime targets viewers at a per-stream level, in order to maximize a video's play time with targeted audiences. According to the company, with PlayTime, advertisers pay only for videos watched.