Gotuit Media, a company that offers metadata technologies which, among other things, allow end-users to instantly access the parts of a piece of video that interest them, and which can also be used by video publishers to allow end-users to make mash-ups out of their content, using metadata-defined virtual video clips (note: its customers include ESPN, Turner and WWE), said Tuesday that it has integrated its technologies with FreeWheel's video monetization technology, and has also joined FreeWheel's PAVE ("Partners Accelerating the Video Economy") Initiative.
With the combined solution, Gotuit says, publishers use its Video Metadata Management System to define a structured set of time-based metadata for each individual scene within their source videos: according to the company, the video metadata can include detail such as Topic, Talent, Player, Team, Character, Location, Show Segment and Emotion, and is customizable be each publisher. This metadata is then ingested by the FreeWheel platform, the company says, in order to create greater advertising inventory that can be keyword-targeted for each individual scene. The end-result, Gotuit claims, is a superior monetization opportunity that can yield higher CPM's from enhanced targeting and the larger amount of advertising slots defined for each asset. "Better monetization is the ultimate goal that all video publishers continue to strive for and this integration makes that possible," Gotuit CEO, Mark Pascarella, said in a prepared statement. "Gotuit's patented technology creates a layer of rich metadata that defines the advertising insertion points along with accurate and descriptive information about each one. When sent to FreeWheel's digital ad management system, it creates an actionable solution that realizes the full benefit of the scene-level metadata and the full revenue potential of the video."
