Winners of the 2010 International Digital Emmy Awards Announced

The International Academy of Television Arts & Sciences has announced the winners of the International Digital Emmy Awards. The awards were presented at a ceremony at MIPTV in Cannes that was hosted by "Beverly Hills 90210" star, Jason Priestly, organized in partnership with Reed Midem, and sponsored by Nokia and Ooyala.

The winner of the Emmy for Best Digital Program: Fiction was "Primeval Evolved" (UK), a collaboration between ITV1, itv.com, Hoodlum and Impossible Pictures. The International Academy describes the project thus: "For ten weeks, viewers experience an online project that extends the stories, world and characters of the television show 'Primeval.' The project features an online story that runs alongside season three, with new content released throughout the week, including immersive interactive environments, high-end video sequences, and intuitive game play."

The winner of the Emmy for Best Digital Program: Children & Young People was "Reservoir Hill" (New Zealand), a collaboration between KHF Media, Television New Zealand and New Zealand On Air. The International Academy describes the project thus: "'Reservoir Hill' follows 16-year-old Beth Connolly as she is forced to solve a mystery when she moves to the creepy new suburb of Reservoir Hill. Viewers of the Web series can text Beth and see her receive their personal message in the actual show. Writers also incorporate audience advice into the script and fans can sign up as Beth's friends on Bebo." (Note: for a more detailed overview of the show, see the article published on itvt.com, October 12th.)

The winner of the Emmy for Best Digital Program: Non-Fiction was "Virtual Revolution" (UK), a collaboration between the BBC and the Open University. The International Academy describes the project thus: "'Virtual Revolution,' an open source documentary, invites users to collaborate in the making of a series about how the Internet has transformed society, by debating ideas and suggesting content. Users can also download program rushes and re-edit them. Collaborators will be credited on the TV series and online content." (Note: for a detailed overview of the show, which originally had the working title, "Digital Revolution," see the interview with its producer, Russell Barnes, that was published on itvt.com, August 7th.)

In addition, a "Pioneer Prize" was presented to "Heroes" creator and executive producer, Tim Kring, for his contributions to the field of digital entertainment with "Heroes Evolutions" (note: for an in-depth overview of the interactive enhancements that Kring has developed for "Heroes," and of the philosophy behind them, see his interview with Opportunity Management Company CEO, Brian Seth Hurst, at The TV of Tomorrow Show 2009).

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