Drum-and-Bass Band, Pendulum, Releases 360-Degree Interactive Video

Australian/British drum-and-bass band, Pendulum, has released a music video that employs a Flash-based 360-degree interactive video technology, called MATIvision, from a Greek company called Analysis Systems Research (note: other companies in the 360-degree interactive video space include Immersive Media and yellowBird).

The video, which was produced by London's Metropolis Studio, allows viewers to change their viewpoint by clicking and dragging their cursor on it (i.e., it provides them with an experience akin to a video version of Google Street View), and also lets them zoom in and out. In addition, the video invites viewers to look for a hidden six-digit code that they can use in order to receive a free download of the musical track on which the video is based.

The video is located at http://www.pendulum.com/360, and a demo of how to use its interactive features is embedded above.