Coincident TV Powers Interactive, Facebook-Integrated "Social Trailer" for Fox's "Glee"

San Francisco-based start-up, Coincident TV (CTV), contacted [itvt] Monday to let us know that it has been tapped by broadcaster Fox to power a Facebook-integrated, interactive "social trailer" for the primetime musical series, "Glee." The deal represents the first commercial deployment of the company's "hypervideo" technology.

The technology, which the company bills as "bring[ing] the entire Web inside the video player, incorporating everything--links, contextualized videos, ads, social media, games, transactions and even SMS messaging--into the video" and as "also enabl[ing] new online monetization opportunities including subscription applications, ecommerce, product integrations, and targeted advertising" (note: the company plans to officially launch the technology at the NAB show in Las Vegas later this month), allows "Glee" fans to click on their favorite characters within the trailer (thumbnail images of the characters appear at the bottom of the screen when viewers pass their cursor over the video), in order to become their Facebook "fans," without having to leave the video. The trailer also features integration with Digg and YouTube. "We are honored to partner with Fox and 'Glee' for the first ever application to incorporate CTV technology," Coincident TV co-founder and CEO, David Kaiser, said in a prepared statement (note: Kaiser's resume includes a stint as CEO of the pioneering interactive TV company, respondTV). "This is just a glimpse into CTV's groundbreaking software that will change the way people interact with online video, and we can't wait to bring audiences even closer to the shows they love." Added Fox's VP of online content and strategy, Hardie Tankersley: "CTV's technology offers an innovative viewing experience that allows 'Glee' fans to engage with our content in a unique, interactive way."