Sonic Solutions in Electronic Sell-Through Deal with Warner Bros. Digital Distribution

Sonic Solutions, the digital media company that in 2008 acquired the pioneering broadband VOD service/platform, CinemaNow (it subsequently added "Roxio" to the service's name in order to make its branding consistent with its other products), announced Monday that it has signed an electronic sell-through (EST) deal with Warner Bros. Digital Distribution that will see it digitally distributing commercial-free standard- and high-definition TV episodes the day after their network broadcast. The company, which says that the deal will "further expand the broad content library" available through Roxio CinemaNow-powered devices and services, has already begun offering a selection of episodes covered by the deal, priced from $1.99.

Next-day EST TV shows that will be available on Roxio CinemaNow as a result of the deal include "Fringe," "Human Target," "Batman: The Brave and the Bold," "The Bachelor," "The Closer," "The New Adventures of Old Christine," "Two and a Half Men" and "Past Life." Sonic says it plans to release additional content from Warner Bros. Digital Distribution, as well as from other major studios, throughout the year. "We want to be the first choice for consumers whether they are looking to instantly access the latest new movie release or catch up on a favorite TV show in stunning high definition," Sonic president and CEO, Dave Habiger, said in a prepared statement. "We will continue to expand the entertainment selection available to consumers through the Roxio CinemaNow platform and across an ever-growing network of consumer electronic devices."