New iTV Doctor Column Features NBCU's Michael Aaronson on Making Winter Olympics Interactive

[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" This week, NBC Universal's VP of digital distribution, Michael Aaronson, provides a detailed overview of how the broadcaster brought interactive TV coverage of the Winter Olympics to AT&T U-verse TV, Cablevision, Comcast, DirecTV, DISH Network, Oceanic Time Warner Cable, and Verizon FiOS TV.

In addition:

• [itvt] blogger, Edgar Villalpando, SVP of marketing at ActiveVideo Networks, criticizes Google's and TiVo's reliance on the set-top box model, arguing that "adding another box to a home entertainment center today is like throwing another pair of shoes into Imelda Marcos' closet"; and discusses the debate at the TV of Tomorrow Show between "those who would put the smarts into the device...and those who would make the cloud the final repository."
• [itvt] blogger, James Grant Hay, founder and CEO of InShot, argues that "the problem with television is that it has not changed its engine in more than fifty years."
• [itvt] blogger, Jeff Vinson, discusses the implications of the FCC's newly unveiled National Broadband Plan for the set-top box market.