Los Angeles-based sports and entertainment presenter, AEG, is trumpeting the success of AEG Digital Media, the live and on-demand Internet video streaming business unit it launched in early October following its acquisition of Incited Media. In less than 60 days, the company says, AEG Digital Media--which it describes as a "provider of complete, turnkey, no-fail multimedia broadcast solutions" and which it says it formed in order to extend its reach to new audiences across the globe--has delivered over 25 events, including:
- Live event production and Webcasting on YouTube's live music channel of an Alicia Keys concert that was held in AEG's Nokia Theater Times Square in New York City. According to the company, its coverage of the event was available in 168 countries.
- FarmAid '09 from the Verizon Wireless Amphitheater in St. Louis.
- The launch of Cirque du Soleil founder Guy Laliberte's water conservation charity, One Drop, which featured a live stream from the Russian Space Station that he was aboard.
- A live Webcast of the MTV Latin Video Music Awards (note: according to the company, its live streaming of that event continues "a multi-year and multi-event engagement between Incited Media and MTV that also includes Nickelodeon's Kids Choice Awards , the MTV VMA's and the MTV Movie Awards").
- A series of live Webcasts with Penguin Publishing during October that featured select Penguin authors reading from their latest works at Borders bookstores throughout the US.
According to AEG, AEG Digital Media provides "complete turnkey creative and technical production services," which were also on display at the premiere of the Michael Jackson movie, "This is It" (took place at AEG's Nokia Theatre LA). It says that the business unit produced the feed for both Webcast and traditional broadcast, while simultaneously producing and streaming a Cobra Starship/Boy Like Girls concert in AEG's Club Nokia that was delivered on Ustream and to Nokia mobile handsets. "We are incredibly pleased with the traction of AEG Digital Media and the broad spectrum of content they are actively managing across many exciting content verticals including music, sports, publishing, movie premieres, award shows and digital television," AEG president and CEO, Tim Leiweke, said in a prepared statement. Added AEG Digital Media's VP of sales and business development, John Petrocelli: "Our strength and focus has been the ability to take on complex projects that are intended to reach mass online audiences, and the past 90 days have been exemplary of those capabilities and ability to deliver broadcast-quality services."
According to AEG, AEG Digital Media is supported by a $25 million technical operations center.
