Brightcove in Broadband Video Analytics Alliance with TubeMogul

Broadband video publishing solutions provider, Brightcove, announced late Monday that it has formed a strategic alliance with TubeMogul, a company which provides a distribution and analytics service for broadband video. According to the companies, their partnership will see them collaborating on technology that will "increase the overall value of online video content by providing in-depth insight into viewer engagement and behavior." As part of the partnership, Brightcove has licensed TubeMogul's InPlay technology to power the analytics in its recently launched Brightcove 4 platform. "In today's new era of video ubiquity on the Web, all organizations need a deep understanding of how their video content is being consumed in order to generate additional value from their online video initiatives," Brightcove chairman and CEO, Jeremy Allaire, said in a prepared statement. "Together with TubeMogul, we're providing our worldwide customer base with access to next-generation analytics technologies that will help these organizations to deliver more impactful, engaging video content. We are proud to partner with TubeMogul given the company's success and impressive analytics solutions, and we look forward to collaborating to deliver more advanced technologies and services in the future."

Brightcove and TubeMogul claim that their alliance will enable them to provide "the most comprehensive solution for video publishing, distribution and analytics to address the full spectrum of customer segments." They say they will collaborate on the development of new analytics offerings and premium products, and that their alliance also provides a framework for co-marketing and joint sales activities that will enable each of them to "leverage their complementary customer bases and market positions."