--USA Network Invites Viewers to Send Farewell Messages to "Monk"
 Hallmark Channel last week announced various digital and social media offerings designed to drive interest in the 450 hours of holiday-themed programming it plans to offer under a promotion called "Countdown to Christmas." At the center of the off-network effort is Hallmark Channel's Facebook page (http://www.facebook.com/HallmarkChannel), which it says will offer viewers exclusive videos, games, quizzes and opportunities to exchange virtual gifts. In addition, a newly created "Countdown to Christmas" Twitter feed (http://www.twitter.com/countdown2xmas) will provide followers with daily holiday tips from "lifestyle specialist," Allana Baroni; and the channel says that it will "collaborate with bloggers across the entertainment spectrum to bring its holiday offerings to more viewers than ever, and offer targeted audiences relevant information to make the most out of their holiday viewing."
"Countdown to Christmas" kicked off last Friday night with the launch of the show, "Movie Nights with hoops&yoho," featuring the first-ever TV appearance of the eponymous pink cat and green bunny characters from Hallmark's greetings cards. The show is being supplemented on Hallmark's Facebook page with an "interview" with the characters. Hallmark says that its other Facebook offerings will include "virtual holiday gifts, autographed copies of Billy Ray Cyrus's new CD, 'Back to Tennessee,' access to Cyrus' new music video, 'We'll Get By Somehow (We Always Do),' from the Hallmark Channel Original Movie 'Christmas in Canaan,' virtual snowballs delivered by Doris Roberts and James Van Der Beek, autographed copies of Mrs. Miracle by author Debbie Macomber, and much more."
In related news: USA Network attempted to drive viewership of its "'Monk' Viewers Choice Farewell Marathon" Sunday night by inviting viewers to send in farewell messages to the long-running show via Twitter, SMS or the Web. A selection of the messages scrolled--in separate East and West Coast installments--across the screen during the three-episode programming block.
-
Related Content on [itvt]
|
|
Recent News
Interactive TV Headlines Round-Up (I): Arris, Moxi, NDS, Audible Magic, Avail-TVN, NBC, Azuki, D-Link, BBC, BeeSmart, Blinkx, Brightcove
Interactive TV Headlines Round-Up (II): Cable Show's "Imagine Park," Ceton, Comcast, Skype, eBay, Entone, Foxtel, Xbox 360, IAB, Mass Relevance, Motorola, Nagra-OpenTV
Interactive TV Headlines Round-Up (III): NCM, Netflix, Ocean Blue, Peel, Perform, Roku, SeaChange, Avail-TVN, Tellabs, Shazam, E!, Billboard Awards
Interactive TV Headlines Round-Up (IV): Softel, Synacor, The CW, Interlude, Time Warner Cable, BlackArrow, Vutopia, HBO Go, Motorola, Turner, Funny or Die, TVplus, UIEvolution, CTVMA
Interactive TV Headlines Round-Up (I): ABC, IntoNow, Aereo, Alticast, AT&T, Xbox, BBC, Olympics, BT Vision, CableNET, Cablevision, CBC, never.no, NeuLion, LaunchFire
Interactive TV Headlines Round-Up (III): Ensequence, FameUp.TV, Foxconn, Apple, Hillcrest Labs, Michael Kiwanuka, FanCake, LG Electronics, Google TV, John Mayer, LookeeTV, Netflix, Twentieth Century Fox
Interactive TV Headlines Round-Up (IV): Nuance, Samsung, ONO, TiVo, Orange TVCheck, PlayJam, Youda Games, RayV, Realtor.com, Cox, Rentrak, SnagFilms
|
|
