--Show Lets Viewers Decide What Contestants "Wear, Eat and Hear, Whom they Sleep with" and More
 Dori Media Group, an Israeli TV formats, production and distribution company best known for its telenovelas, said Wednesday that it has sold its interactive, cross-platform "control game"/reality show, "uMan," to Spanish independent mobile media and technology company, Buongiorno. "We are very proud to collaborate with Buongiorno, which is the world's number-one company in mobile entertainment, and a global market leader with 90% of the revenues coming from international sources," Dori Media Group president and CEO, Nadav Palti, said in a prepared statement. "We believe that an international format such as 'uMan' can be easily adapted in different countries and cultures around the globe and we eagerly anticipate the debut of the Spanish version. 'uMan,' developed by Dori New Media and Cellcom, is a unique product that has the ability to attract the most desirable target audience--teenagers--and enable them to influence through their mobile phones and through Internet surfing."
According to Dori Media Group, "uMan," which launched in Israel (where it is known as "Megudalim") in July on mobile phones, the Internet and TV, is based on an idea that was developed by its Dori New Media arm, and is produced by its Dori Media Darset arm in partnership with Israeli mobile carrier, Cellcom. The 24/7 show sees eight contestants confined to a "lab" for 21 days, during which time their every move is controlled by viewers. According to Dori Media, "the viewers--and only the viewers--have the control to determine everything for the contestants: what they wear, eat and hear, whom they sleep with or whether they sleep at all. As days go by," the company explains, "viewers can give contestants tools to advance in the game or simply ignore them, in which case, these uMans will disappear, never to return. The winning contestant will be the last uMan standing."
Dori Media claims that "uMan," which it was marketing at the recent MIPCOM show, has proved highly successful in Israel: during its 21-day run, the company says, 7 million viewer votes were cast online and 700,000 unique users (out of a total population of 7 million) visited the show's site, spending an average of 12 minutes there. According to the company, a second season of the show "is already in the works."
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