Taboola, a New York-based provider of video recommendation engines, last week announced a partnership with broadband video publishing solutions provider, Brightcove, that it says will see it providing its personalized video recommendation and advertising engine to Kiplinger.com, iMediaConnection.com and other Brightcove customers. As a result of its partnership and technology integration with Brightcove, Taboola says, it now provides "the world's first personalized video recommendation engine for leading online publishers in an easy 'drag and drop' scenario."
According to Taboola, its EngageRank technology--which is designed to analyze video content and user engagement in order to offer personalized video recommendations--will enable Brightcove customers to monetize their content more effectively by enhancing the overall user experience, increasing viewership and enabling highly targeted text ads to be displayed alongside content recommendations. "By strategically partnering with Brightcove, we are very excited to be able to expand the reach of our recommendation engine and ads to the leading online publishers," Taboola founder and CEO, Adam Singolda, said in a prepared statement. "We help publishers to better monetize their business by connecting the right content to the right user alongside highly targeted ads. Personalizing the video experience in scale as we do creates meaningful lift in high CPM video views that our partners can then go and sell to advertisers."
Taboola claims that its video discovery solutions are currently generating over a billion recommendations to over 45 million unique users per month, across a network of online properties that includes CNN.com, NBA.com, Kiplinger.com, eHow, 5min, VideoJug, Howcast and others. The company says that its mathematical research team has been developing its EngageRank technology for nearly three years now, and that the technology "has been constantly A/B tested to recommend the best next video from any content such as article pages, video pages, homepage, etc. to provide a 100%-500% lift in click-through rates (CTR) and user engagement with videos."
