Characters from New E4 Show, "Misfits" to Tweet to Audience During Each Episode

"Misfits," a new drama series from Channel 4's digital channel, E4, that centers on a group of teenage superheroes, will offer a multiplatform experience by having two of its characters send out tweets during the course of each of its hour-long episodes, according to an article in The Guardian. The tweets for the show's first episode have been written in advance of its November 12th broadcast by a team led by the show's head writer, Howard Overman, and tweets will also be incorporated into the show's other five episodes, the show's producers say. "This is the first time a UK channel has done this and I cannot think of examples where it has been done in other countries," Louise Brown, Channel 4's head of cross-platform commissioning, told The Guardian. "We know from past experiences that the audiences of the best dramas cannot get enough of them and this is a way of enhancing the experience by giving a new angle to the story. We hope to embrace the fact that more and more of us all sit in front of the TV with our laptops."

Other multiplatform extensions of the new series include a regularly updated Facebook page, ostensibly belonging to one of the show's lead characters, who will also post regular mobile phone video uploads to a YouTube channel; and an online game entitled "Misfits Do a Runner."