--Companies Plan to Develop Digital Signs that Will Let Consumers Interact in Real Time via Mobiles
Norwegian interactive TV software company, never.no (note: for an example of an application powered by the company's technology, see the article published on itvt.com, July 1st), announced Wednesday that it has formed a partnership with Singapore-based 1-2-1View to develop digital signs with which consumers can interact in real time using their mobile phones. According to the companies, their partnership combines 1-2-1View's expertise in signage and audience measurement with never.no's interactive software platform, in order to enable them to offer IP-based, flexible, "viewer-friendly" digital signage systems that will provide advertisers with useful demographic and geographic information about the consumers who interact with them. "This unprecedented and powerful platform will create an engaging experience for consumers while also satisfying a need in the digital out-of-home (DOOH) advertising market," 1-2-1View CEO, Alfred Chong, said in a prepared statement. "In a short time, the statistics gleaned from interactive digital signs will become a powerful tool for advertisers, enabling them to target content ever more precisely and cost-effectively."
According to the companies, in addition to seeing them merge their respective technologies in order to create a new signage system, their partnership calls for them to become sales channel partners for each other's technologies. "Joining with 1-2-1View will enhance our ability to market our technology in the fast-growing Asia DOOH market, besides giving us a complementary technology partner," never.no CEO, Lars Lauritzsen, said in a prepared statement. "We look forward to a long and mutually successful relationship."
never.no bills its interactive TV platform as enabling audience participation by modifying the video stream based on live, viewer-submitted content. According to the company, the platform allows viewers to interact through mobile phones and the Internet, and works with traditional TV, Web TV, IPTV and mobile TV platforms.
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