--However, Notes Diminishing Enthusiasm for tru2way on Part of CE Industry
At a press briefing in Washington, DC Monday, Comcast EVP, David Cohen (note: Cohen has a broad portfolio that encompasses corporate communications, government affairs, public affairs, and corporate administration) said that the MSO's cable plant should be tru2way-capable by the end of the year, according to an article by John Eggerton in Broadcasting & Cable. While Comcast and other major cable MSO's were unable to deploy tru2way across their entire footprints by July 1st, 2009--as they had previously promised to do in a supposedly binding MOU with various consumer electronics manufacturers (see the article published on itvt.com, July 1st)--Cohen stated at the briefing that Comcast had come "awfully close" and that an "enormous percentage" of its plant had been tru2way-enabled by that date. However, Cohen also told reporters that the consumer electronics industry's enthusiasm for tru2way appears to have diminished: according to Eggerton's article, Cohen said "that there may be the beginnings of rethinking the tru2way model of embedding them in DVR's of $5,000 TV sets when technology is changing so rapidly that they could become outmoded" and suggested that "a replaceable chip or downloadable updates" might serve as solutions.
