 [itvt] has just published an interview with Chris Gorell Barnes, founder and CEO of Adjust Your Set, the company that powers UK high-street retailer Marks & Spencer's interactive broadband video service, Marks & Spencer TV. The bespoke player that Adjust Your Set built for the service incorporates a click-to-buy function that showcases products featured in a piece of video in clickable thumbnails to the right of the screen. According to Marks & Spencer, click-through rates for the interactive video player are as high as 30% and have increased sales of some products by as much as 90%. In the interview, Gorell Barnes discusses his company's work for Marks & Spencer and the emerging interactive video commerce space in general.
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