Veeple, a Palo Alto, Calif.-based company that specializes in interactive online video solutions for marketers (note: for an in-depth overview of the company's products and strategy, see the interview with its co-founder and CEO, Scott Broomfield, that was published on itvt.com, April 22nd), has developed an interactive API and plug-in, called interPlay, which it says will allow users to add Veeple interactive functionality to their existing, third-party online video player. Interactive functionality that can be added to online video via interPlay, according to the company, includes interactive objects, such as image and Flash animations; documents including Adobe .pdf's, Word docs and Powerpoint presentations; transparent actionable overlays; actionable social networking icons; and textual overlays.
Veeple bills interPlay as a "modular extension" to a business's existing player which provides access to a "rich, yet simple" API that "allows you to add all the Veeple interactive content types to your videos" and "deploy those videos to your audience in your own online video player." Users can either choose to edit their videos in their own player and CMS, or edit them with the Veeple player in the Veeple CMS, the company says.
Veeple claims that interPlay provides users with complete control over which features they choose to make available to their audience. Those features, according to the company, include branded watermarks and "favicons," the ability for viewers to add comments, showing the clickable object list, auto-stop-play on clicking on an interaction, the ability to generate an embed link and the ability to enable or disable edit mode. In addition, the company says, interPlay provides users with access to analytics generated by viewers' interactions with their videos.
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