Alcatel-Lucent's Stuart Waite and Mark Janes Discuss the Company's Interactive TV Strategy
--New iTV Doctor Column Focuses on Selling Interactive TV Advertising
[itvt] has just published an in-depth interview with Stuart Waite, head of interactive media at Alcatel-Lucent, and Mark Janes, the director of business development and marketing for the company's Digital Media and Advertising Product division. The two executives provide an in-depth update on Alcatel-Lucent's activities in the interactive TV space, covering such topics as the company's new deals with TeleColumbus and du; its various product offerings, including its Interactive Media Manager and its new Facebook application; its interest in the North American multiplatform TV space; how it views EBIF, tru2way, Canoe and the emerging over-the-top space; and much more.
We have also just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" This week, Juli Black, founder of media advisory firm, Something Good, discusses her company's strategy for selling interactive TV advertising and sponsorships.
In addition, [itvt] blogger, Jeff Vinson, chief consultant at IPTV Worldwide Consulting, discusses FCC chair, Julius Genachowski's, advocacy of Net Neutrality, and [itvt] bloggers Joel Reboul, CEO of Pleyo, and Herve Utheza, president of RCDb, provide updates on their respective companies' new products.