--Despite Growth of Broadband and Mobile Video, TV Viewing at an All-Time High
According to Nielsen's latest Three Screen Report, 57% of consumers with Internet access at home watch TV and go online simultaneously at least once a month. On average, the report states (citing data generated by Nielsen's Convergence Research Panel), these consumers spend 2 hours, 39 minutes per month simultaneously surfing the Internet and watching TV; and their online experience at home is in front of the TV almost a third (27.9%) of the time.
The report also states that, during Q2, 2009 the number of people watching mobile video increased 70% from the year-ago period; and that people who watch video online increased their viewing by 46% from a year ago. Nevertheless, the average American TV consumption remains at an all-time high (141 hours per month), compared to the same time last year. "Although we have seen the computer and mobile phone screens taking on a significant role, their emergence has not been at the cost of TV viewership," Jim O'Hara, president of media product leadership at The Nielsen Company, said in a prepared statement. "The entire media universe is expanding so consumers are choosing to add elements to their media experience, rather than to replace them."
In addition, the report found that Americans are using DVR's more than ever, watching one hour more of timeshifted TV each month than a year ago. Currently, 30% of homes in the US have DVR devices, according to Nielsen. The report is available at: http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/09/3ScreenQ2...
