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Yahoo! TV Widgets from Amazon, Blockbuster, Facebook, Due Maternity to Launch within Weeks

Submitted by tracyswedlow on September 2, 2009 - 4:11pm
in

In an interview with the digital marketing blog, ClickZ, earlier this week, Yahoo's VP of connected TV, Patrick Barry, revealed that a number of brands, including Amazon, Blockbuster, Facebook and Due Maternity, are set to launch TV widgets based on the Yahoo!-Intel widget platform over the next "two or three weeks." Yahoo! has signed deals to offer the widgets on TV sets from Sony, Samsung, LG Electronics and Vizio.

According to Barry, TV manufacturers offering Yahoo! widgets are likely to give them a significant marketing push, beginning in the fall and continuing through the holiday season into the Super Bowl weekend. "This is a [brand new] feature for them," he told ClickZ. "I think you are going to see a lot more marketing and promotions in the next few months." According to ClickZ, Barry also "hinted that physical products which involve order fulfillment will eventually be sold through" Yahoo! widgets.

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