Geneva-based Advanced Digital Broadcast (ADB) last week announced the launch of an interactive digital satellite set-top box, the i-CAN1110SH, designed for Italy's new Tivu Sat platform. The box--which will be marketed under the i-CAN brand and which is the first ADB satellite product to be deployed in Italy--will be distributed in retail outlets throughout the country by ADB's distribution partner, ZAP.
Tivu Sat is a free-to-air satellite TV service which is jointly owned by Italian broadcasters RAI, Mediaset and Telecom Italia Media, and which is designed to allow households that are unable to receive free-to-air DTT channels to obtain those channels over satellite (much as the UK's Freesat service is designed to reach viewers who are unable to receive that country's Freeview DTT service). Among other things, the service, which launched July 31st, offers an EPG and MHP-based interactive TV applications. "This is a very exciting time for us at Tivu Sat and we are happy that ADB is part of this adventure," Tivu Sat CEO, Alberto Sigismondi, said in a prepared statement. "The i-CAN brand is well known and trusted by Italian consumers, and therefore we are sure that this new satellite solution will be welcomed by the market. ADB's product will be amongst the first products on the shelves and comes with the Tivu Sat smart card so that viewers can receive content straight away." Added ADB's EVP of worldwide sales, Jim Lomax: "ADB has been at the forefront of the Italian DTT market since it launched at the end of 2003. Over the years we have continued to show our commitment to this market, and are very happy to be able to now offer a new platform for this new digital satellite service."
According to ADB, the i-CAN1110SH interactive set-top comes with two smart card slots, features an "attractive cosmetic design," and provides high-quality images. It supports interactive TV applications via its embedded MHP middleware, the company says, and provides a parental control application and HDMI connectivity. The company claims that installation is automatic, and that its set-up menus are easy to use and intuitive. The box also provides Tivu Sat's seven-day EPG.
ADB is touting the new box as an eco-friendly product with minimal energy consumption. It is certified compliant with the European Code of Conduct version 7, the company says, and is in fact more efficient than the standards expected by 2013. According to the company, it provides sub-1W automatic passive stand-by mode, and sub-6W active stand-by. Under usage modes specified by the Code of Conduct, ADB says, the i-CAN1110SH is capable of providing its owner savings of around 18kWh per year.
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