--Gotuit Claims It Can Now Deliver Scene-Based Metadata Minutes after a Live Broadcast
Gotuit Media--a company that offers metadata technologies which, among other things, allow end-users to instantly access the parts of a piece of video that interest them, and which can also be used by video publishers to allow end-users to make mash-ups out of their content, using metadata-defined virtual video clips--announced last week that it has integrated its technologies with technologies from Inlet Technologies, a provider of live-streaming and on-demand solutions for digital media. As a result, the company says, video publishers using Gotuit's Video Metadata Management System (VMMS) together with Inlet's Spinnaker 7000 HD real-time streaming encoder can now author premium, scene-level metadata for video programs as they are being broadcast. This, the company says, means that both the final broadband video file and its associated metadata file can be delivered to the destination Web site within minutes of a live broadcast. "The faster brands can get video to their site, along with rich, accurate and relevant metadata, the better they will be able to monetize their content," Gotuit CEO, Mark Pascarella, said in a prepared statement. "We are thrilled to be able to tap into Inlet's powerful abilities to encode video on the fly so that metadata can be authored while a program is being broadcast. Human-authored metadata has always had a significant advantage in quality and accuracy over automated solutions, and this integrated process adds to the speed of our patented solution." Added Inlet Technologies president, Neil Selvin: "We are excited to work with Gotuit to enable broadcast networks, cable channels, sports organizations and other content owners to deliver a high-quality end-user experience in the fastest possible time. Time-to-market is a crucial success factor in this industry. At a time when viewers have multiple destinations from which they can watch the same content, publishers gain a significant advantage over competitors when they deliver that content first."
According to Gotuit, the combined solution is able to encode broadcast MPEG-2 (SD or HD) into broadband video formats, such as Flash VP6 or H.264. The Gotuit VMMS is then used to author metadata against the broadband video, the company says, and to publish both the video file and associated video metadata files to the destination site or sites. The result, the company claims, is an interactive viewing experience with scene-by-scene navigation, compelling playlists and navigational paths across the library, accurate video search, and precise advertising insertion points beyond the limitations of linear advertising breaks.
