AnySource Media, a company that has developed an over-the-top-TV solution, called the Connected HDTV Platform, which it says will be embedded in certain new HDTV sets later this year (note: the company has not yet announced any partnerships with TV manufacturers) and will allow viewers to access hundreds of "virtual" on-demand channels "out of the box," announced Wednesday that it has signed up niche content providers, Everwell Health (offers health-related program in doctors' offices and on the Internet) and WheelsTV (offers automotive programming on the Internet and on VOD systems) for its service. "Content owners of every size are recognizing connected TV as a critical asset for their distribution, syndication and advertising strategy," AnySource's Doug Vogel said in a prepared statement. "The AnySource connected TV platform is one of the key platforms that will help content owners and advertisers reach a larger, targeted audience immediately upon deployment." Added WheelsTV CEO, Jim Barisano: "[AnySource Media's] consumer-friendly user interface, easily navigated with a standard TV remote, combined with their partner and backend support, will make the AnySource connected TV the choice for both consumers and video providers alike."
According to AnySource, Connected HDTV is a turnkey solution that requires no expenditure of engineering resources for integration on the part of its content partners. It also preserves content partners' existing business models, whether ad-supported or paid, the company says.
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