Broadband Video-Enabled Web Site Launched for NBC's "The Jay Leno Show"

Broadcast network, NBC, has launched a Web site with a range of broadband video, UGC and social enhancements to build interest in its new comedy/talk show, "The Jay Leno Show," which is set to debut September 14th. The new site and its various multimedia and social features are representative of a long-established NBC strategy called TV 360 that has seen the broadcaster supplementing many of its programs with interactive and multiplatform elements (note: for more on the strategy, see [itvt]'s interview with NBC Universal's Jonathan Dakss, in Issue 6.71). 

Among other things, the new site (nbc.com/the-jay-leno-show) features:

• A weekly video message from the show's eponymous host.
• 24/7 live streaming video from the show's set as it is constructed.
• Daily uploads of photos of the set's construction.
• Video highlights from Leno's old show, "The Tonight Show with Jay Leno."
• The ability for viewers to upload their own videos and to join a "community" around the show that offers a message board and that provides updates via Twitter, Facebook, and mobile alerts.
• A video-enabled "insider" blog from "online correspondent," Bryan Branley (who NBC says worked with Leno on "The Tonight Show" for 10 years), which, in addition to providing behind-the-scenes coverage of the show, will feature occasional five-minute taped mini-shows in which Branley will chat to various guests (note: the first of these will premiere July 27th). The mini-shows will initially air on the site's 24/7 live feed.
• A video-enabled "insider" blog from longtime Leno band member, Vicki Randall, who NBC says will take a "lifestyle angle and a different look at preparing for the move to primetime with a weight-loss challenge she calls 'Lose 10 by 10.'"