--VOD Transactions Up 15% Year-Over-Year
Multiscreen media measurement and research company, Rentrak, reported Wednesday that June was the most-viewed month for VOD in the US so far this year, seeing over 589 million transactions (note: Rentrak defines transactions as a "combination of views and orders as reported by [its] MSO partners")--which the company claims is a record. During that month, there was an average of 16.5 minutes of on-demand viewing per day per active unique set-top box, the company says, which represents a 1.5-minute-per-set-top box viewing increase when compared to May. Free-on-demand children's programming saw a 7% increase in transactions over May and also enjoyed its strongest month of the year, according to Rentrak, with over 106 million transactions. In addition, the company says that June--which is historically a strong month for transactional (i.e. pay-per-view) VOD--saw the highest number of transactions in this category in a single month so far this year.
Rentrak, which provides VOD measurement through a service called OnDemand Essentials, also found that June delivered a 15% year-over-year increase in overall VOD transactions, and a 16% increase in the number of unique set-top boxes accessing VOD.
