Multiplatform music programmer, Music Choice, said Tuesday that it will use Nielsen's VOD audience measurement service. Music Choice is the third company to announce that it will use the service, and is the first ad-supported VOD platform to do so: the service's other clients are the premium programming providers, HBO and Showtime.
The service is based on Nielsen's National People Meter, and is billed as providing a range of demographic information on VOD viewers that allows advertisers to target their campaigns more effectively. "Music Choice will utilize Nielsen National People Meter data to enhance the targeting of advertising campaigns to specific demographics and further prove the value of our audience to our advertising partners," Music Choice EVP, Christina Tancredi, said in a prepared statement. "Music Choice is continually striving to enhance our offering to our clients, and partnering with Nielsen to provide demographics from the same panel that is the source for the most widely accepted television currency is a natural next step." Nielsen SVP of digital platforms and media strategy, Scott Brown, added that the company's "unique insights into advertiser-supported VOD offerings will be extremely beneficial as we continue to expand Nielsen's measurement of this key component of the evolving television landscape."
Music Choice claims that Music Choice On Demand is now available to around 40 million households across the US, and is generating close to 100 million views each month.
