--Topics Covered Include the Future of the EPG, Connected TV, Augmented Reality, Walled Gardens
[itvt] has just published interviews with Richard Bullwinkle, chief evangelist for Rovi (formerly Macrovision); Anup Murarka, director of technology strategy and partner development for Flash at Adobe Systems; Maarten Lens-Fitzgerald, co-founder of SPRXmobile; and Lawrence Brickman, co-founder and managing partner of CloverLeaf Digital.
Bullwinkle discusses Rovi's (formerly Macrovision) new positioning and its just-announced "Liquid" digital media guide, which it bills as expanding on its traditional EPG products by providing consumers with a single interface through which they can access entertainment content on the Internet or stored on their home PC's, alongside broadcast and cable TV programming.
Murarka discusses Adobe's role in the emerging connected-TV and over-the-top markets, covering, among other things, the Open Screen Project, an Adobe-sponsored industry initiative to create a consistent application interface across TV's, PC's, mobiles and other devices.
Lens-Fitzgerald discusses SPRXmobile's recently launched Layar augmented reality browser (which places interactive layers on top of video from a smartphone's camera screen) and the emerging augmented reality space in general.
Brickman discusses CloverLeaf Digital's highly localized walled-garden interactive TV services, and where the company plans to take them going forward.
