Netflix in Over-the-Top-TV Deal with Sony Electronics

DVD rental service provider, Netflix, last week announced another over-the-top deal for its service with a consumer electronics company: starting in the fall, subscribers to Netflix's unlimited plan (priced from $8.99 per month) will be able to instantly watch more than 12,000 streamed movies and TV episodes on Sony Electronics' Bravia Internet-connected HDTV sets, as well as on previous Bravia models equipped with Sony's Bravia Internet video link module, the company said. The other CE companies that have recently signed OTT deals with Netflix are Microsoft (for the Xbox 360), LG Electronics, Roku, Samsung, TiVo and Vizio. "Sony has been a world leader in consumer electronics for decades," Netflix CEO, Reed Hastings, said in a prepared statement. "We are proud to include Sony Electronics among our CE partners who continue to provide new and exciting ways for Netflix members to instantly watch movies and TV episodes in their living rooms on their TV's."