Canoe Ventures Names Neil Schaffer SVP of Finance

Canoe Ventures--the company that is tasked with implementing Project Canoe, the US cable industry's initiative to create a national unified platform for interactive and addressable advertising (it is backed by Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House)--has appointed Neil Schaffer as SVP of finance. He will report to Canoe CEO, David Verklin.

Schaffer was most recently CEO of Longview Consulting Group, a company that provides advisory/consulting services on financing and marketing strategies to emerging and middle-market companies, and that he founded in 2005. Prior to that, he was CFO of digital watermarking specialist, Audio Audit, and CFO of Mediaport (a now-defunct company backed by advertising firms, Interpublic, Omnicom and WPP). He also founded iPrivacy, a software and services company focused on Internet privacy and security. In addition, his resume includes stints as CFO of Horizon Paper Company, a paper brokerage firm; as CFO of The Carson Group, a financial information services company; and as CFO of The Hain Celestial Group, a natural-products manufacturing company. He began his career as a CPA with the middle-market practice group of Price Waterhouse in New York.