Social TV Site, TV.com, Now Supporting Facebook Connect

CBS-owned broadband video/social TV site, TV.com, announced Tuesday that it now supports Facebook Connect, allowing its users to log into its service using their Facebook account, and share their interactions on the service with their Facebook friends. According to TV.com, its users currently contribute an average of over six "social contributions"--for example, forum posts and poll votes--per second, for a total of over 15 million "social contributions" on the site each month. Facebook Connect integration will provide the site's community with "an easier way to discuss the shows that interest them most by publishing their comments directly back to their Facebook profile for their family and friends to see," TV.com says. "Part of the television experience is the social component--TV fans want to be able to engage with others as they watch their favorite shows, and they also want to share their experiences with friends," Jeff Clark, vice president of TV.com, said in a prepared statement. "Now, with the launch of Facebook Connect on TV.com, we have made it even faster and easier than ever for fans to seamlessly publish their thoughts and reactions about their favorite shows to their friends on Facebook, enhancing the social experience across both TV.com and Facebook." Added Facebook's director of platform marketing, Ethan Beard: "With Facebook Connect, TV.com is enhancing the inherently social experience of watching TV by allowing viewers to interact and share their favorite shows with those who matter to them most."

Visitors to TV.com now have two options when registering and/or logging into the site: they can either use their Facebook credentials to register, or, if they are established TV.com registered users, when they are logging in they can choose to link their separate TV.com and Facebook accounts. According to TV.com, Facebook Connect lowers the hurdle for registration, allows for easy publishing and also provides the ability to easily engage with a large network of people, all while driving users back to the TV.com site.