 Social TV company, ffwd (the company offers what it calls "an audience-powered platform for video content navigation and discovery"), and multimedia business technology trade publication, InformationWeek, will today announce that videos from InformationWeek's TechWebTV service are available on Facebook through ffwd's ffwdPlayer application. According to the companies, the application, which is based on the ffwd and Facebook platforms, will publish new video to the news feed on InformationWeek's Facebook fan page, using the TechWebTV Brightcove feed, and will also maintain an "always up-to-date" videos tab on the page. ffwd bills its collaboration with InformationWeek (the results of which can be seen at http://tinyurl.com/nnbveg) as furthering its "mission to simplify the connection between video content creators and their audience." "We'd been searching for an application that would allow us to easily import our video content to our social network fan pages and the ffwdPlayer is the perfect solution," Fritz Nelson, executive producer of TechWebTV, said in a prepared statement. "The InformationWeek Facebook Fan Page now has a live feed of streaming TechWebTV video content that creates a richer fan experience; and most importantly, ffwd's application allows our fans to stay on Facebook without missing any breaking technology news." Added ffwd CEO, Patrick Koppula: "Before ffwd, there was a surprising void in the market for tools enabling video content creators and publishers to make the transition to social media. Our goal with InformationWeek was to help them maximize their brand and create a rich, multimedia presence for their fans on social networks. The result is the easiest way to leverage existing video content in a social media environment for any creator or publisher."
According to ffwd, access to video within Facebook has been proven to "dramatically increase user engagement and transform Facebook's opt-in model for marketing into a disruptive opportunity for brands...to create a totally new kind of television--social television." The company is offering a beta version of its ffwdPlayer application, free-of charge, through a dedicated Facebook page: http://www.facebook.com/apps/application.php?id=75733927201. Once the app is installed, the company says, page managers tell it where on the Web the user's existing video collection resides, and it then automatically and continuously pulls from that collection to create a live feed on the user's Facebook page. It currently supports videos hosted on YouTube or Brightcove, or delivered via mRSS. However, ffwd claims that it will soon support over 5,000 other video sources.
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