--Show, Taped Live on the Internet, also Features User-Generated Content
 The Christian Broadcasting Network (CBN), a broadcaster that targets a conservative evangelical audience and that was founded by controversial televangelist and former presidential candidate, Pat Robertson, back in 1961, has launched a new 30-minute show, entitled "700 Club Interactive," that extends the brand of its long-running magazine show, "The 700 Club." According to CBN, the new show--which tapes live on the Internet on weekdays at Noon (Eastern) and which is then broadcast on the ABC Family Channel weekdays at 9:30AM (Eastern)--is intended to be "highly interactive." Among other things, CBN says, it incorporates live chat, takes live Skype calls from "people that want to be ministered to," utilizes Facebook and Twitter to connect with its viewers, and regularly features viewer-submitted video segments.
According to CBN, the new show is intended to have "a less formatted approach" than "The 700 Club" (it says that it took this approach because "young people today want their media to be real, especially
when the topic is their faith"), and features such segments as "on-the-street ministry pieces, mini-documentary stories, guest interviews and prayers with religious leaders around the world, reporting remotely, stories about people serving their communities, [and] stories of current healings and miracles." CBN says that the idea for "700 Club Interactive" grew from a regular Webcast that CBN.com started last year and that spawned an online community of thousands of people around the world. "The response to the Webcast was tremendous, with people logging on from many countries around the world including Saudi Arabia, Hungary, and Japan," CBN CEO, Gordon Robertson, who also serves as the new show's host, said in a prepared statement. "But more importantly than just watching it, we're seeing that the members of the online community are continuing to minister to themselves and others around the clock and not just when the Webcast airs. That speaks directly to the mission of CBN and has resulted in the concept for '700 Club Interactive.'"
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