The FeedRoom Taps Clearspring to Enable Broadband Video Sharing across Social Networks

Live broadband video and rich media asset management solutions provider, The FeedRoom, announced last week that it has formed a partnership with Clearspring Technologies, a provider of distribution, management and monetization services for widgets and other distributable Web content. According to the company, the partnership deal will allow it to enhance its social bookmarking capabilities and add expanded video content distribution capabilities to its flagship FeedRoom 4.0 Enterprise Video Platform (EVP). By integrating Clearspring's capabilities at the player level, The FeedRoom says, it will be able to allow viewers to easily bookmark and share video content across the Internet via social networks, blogs and bookmarking sites, using simple point-and-click tools. Clearspring offers a social-networking and syndication tool for distributing, managing and tracking content across such services as Facebook, Twitter, Digg and del.icio.us. "We have seen a dramatic increase in the number of publishers turning to online video," Clearspring co-founder and CEO, Hooman Radfar, said in a prepared statement. "Brands big and small are harnessing the power of the social Web to reach massive audiences. As the trend of online video continues to grow, Clearspring and The FeedRoom will provide unbeatable services for easy distribution and accurate tracking."

The FeedRoom bills EVP 4.0, which is delivered via a software-as-a-service model, as a scalable video publishing system that integrates with existing content management platforms, network security standards and commonly used Web analytics tools and that provides "greater brand control" than consumer video-sharing sites. According to the company, it supports a range of customizable, lightweight video players and is designed for use with the FeedRoom Studio publishing interface. At the core of its enterprise video solution, The FeedRoom says, is a modular infrastructure stack built to industry standards, using "best-of-breed" technologies. "Live and on-demand video streams are ideal for supporting brand messages and reaching broader audiences online," David Pearce, The FeedRoom's VP of product, said in a prepared statement. "Whereas in the past, B2B and B2C marketers preferred to drive traffic to their own, hosted video destinations, today they are opening up to the power of the crowd and brand champions to help get their message out. By enabling our enterprise video customers to take advantage of leading tools for content distribution across the social Web, they benefit from the positive brand interaction and trackability that online video delivers, while dramatically increasing viewership, sales funnels and ROI." Added Daniel Webster, The FeedRoom's SVP of business development: "We are centered on a partner strategy that enables us to build the most comprehensive and powerful solutions for public relations, channel communications and marketing available today. With Clearspring, this means allowing our clients to distribute their messages far and wide while retaining control and measuring impact. Our partnerships with Clearspring, Omniture, DoubleClick and others are designed to maximize the investments that customers have already made in software services and platforms for social media, analytics, advertising and more."