Broadband video publishing solutions provider, Brightcove, has secured yet another deal to power video on a newspaper's Web site (note: the company's newspaper customers include the New York Times and the Washington Post in the US; the Daily Telegraph and the Guardian in the UK; and 60 regional newspapers in Germany): the company announced Thursday that Barcelona-based newspaper, La Vanguardia, has chosen its platform to power its advertising-supported online video initiatives, and will use the platform to publish video on its site, integrate advertising, and expand distribution through search engines. Companies now running ads in the newspaper's new online video offerings include Sony, Peugeot and Nissan. The new deal--which was done in conjunction with Brightcove's local partner, Universe Inside Entertainment, a Barcelona-based Internet TV company--is Brightcove's first in Spain. "La Vanguardia is a leading destination for news in Spain and we have seen our online audience triple in size over the past two years, which presents enormous opportunities to expand our digital initiatives and tap new advertising inventory," Ismael Nafría, director of digital content for La Vanguardia, said in a prepared statement. "Video has become a central feature for our Web site and partnering with Brightcove enables us to significantly improve the quality of the video experience for our fast-growing online community, expand our reach to new audiences across the Internet, and boost the efficiency of our publishing and advertising operations."
According to Brightcove, La Vanguardia publishes a large volume of video content, including breaking news and daily and weekly editorial features, while also maintaining an extensive archive of past video reports. Before deploying Brightcove's platform, the paper developed and maintained an internal broadband video solution. Brightcove says that its platform will allow La Vanguardia to accelerate its publishing workflow and take advantage of various features for improved video quality and SEO.
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