Interactive TV and advanced advertising technology provider, OpenTV, said Tuesday that it has teamed with advanced advertising technology provider, Arris, to create a turnkey digital advertising solution, dubbed "Ad Insertion In A Box," for cable operators and telcos. According to the companies, the solution--which combines the Arris ConvergeMedia SkyVision advertising applications suite with OpenTV's Eclipse campaign management platform, in order to provide what is billed as "a world-class, end-to-end Digital Program Insertion advertising system"--supports the advertising-sales, insertion, reporting, campaign-management and related functions necessary for advertising sales operations. It is billed as including digital splicers, campaign management systems, cue management and encoding/transcoding, installation services and 7x24x365 technical support. The solution will initially be targeted at the European market, where the companies say local ad-sales opportunities are gaining momentum.
According to Arris, it has integrated its SkyVision advertising solution with the components needed to introduce an advertising system, with reduced operational expenses and in a risk-managed and assisted solution, within a short timeframe. "We are very excited to bring a turnkey, bundled solution to the marketplace that builds revenues in a safe and trusted environment," Claudio Cerioli, Arris's SVP of EMEA sales, said in a prepared statement. "Leveraging the best-of-breed advertising products into a simple and efficient end-to-end solution responds to the demands of our customers and the marketplace." OpenTV, meanwhile, says that OpenTV Eclipse, which is targeted at ad sales operations of fewer than 200 channels, provides the campaign-management component of the integrated solution, allowing an operator's ad sales team to maximize yields on its inventories, saving money and optimizing workflow. Date, time and currency functions can be easily customized for the local market, the company says, and, as advertising operations mature, operators can migrate to the OpenTV EclipsePlus solution, which is designed for larger-scale operations. "We are proud to collaborate with Arris on this new turnkey solution geared at up-and-coming ad sales operations," Tracy Geist, OpenTV's SVP of business development, said in a prepared statement. "There is a growing need internationally to accommodate new advertising revenue streams through ad insertion on linear television, and based on OpenTV's cable experience, we are now able to provide these new markets with a simple and effective solution."
